Adobe Think Tank — Future of Experiences: Brand Emotional Intelligence (EQ)

What is the role of emotion in business? Can companies create such powerful connections with customers that they become customers for life? What technologies are here now—and what’s coming—to help brands design and deliver amazing experiences, and measure their effectiveness? With the Cannes Lions 2017 Festival of Creativity as our backdrop, advertising, marketing, and media experts will discuss the mandate for every brand to create standout experiences that prompt emotional connections and influence global culture.

Moderator: Thomas Barta
— Adrian Parker, Vice President of Marketing, Patron Spirits
— Andrea Sullivan, Chief Marketing Officer, Interbrand
— Beth Wade, Chief Marketing Officer, VML
— Bill Bien, Global Head of Strategy and Marketing, Philips Lighting
— Catherine Balsam-Schwaber, Chief Content Officer, Mattel
— Chris Cancilla, Chief Creative Officer, Arc
— Sarah Gormley, Vice President of Brand Marketing, Adobe
— Thalia Mavros, Founder & Chief Executive Officer, The FRONT