From Adobe Labs- Adobe Marketing Cloud & Augmented Reality

From Adobe Labs- Adobe Marketing Cloud & Augmented Reality

20.03.2017
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The next gen of retail experiences won’t just be super cool for us customers, but also for the marketers looking to get more of us through their doors.

This video shows how Augmented Reality can be used (thanks to HoloLens) on the ‘backend’ – by retailers who want the stats around what their customers actually did in the store. Such as where we walked most, and what aisle did we most often buy from. This proof-of-concept demo using Adobe Marketing Cloud, Adobe Analytics, and powered by Adobe Sensei, shows how retailers could see inventory #s as they stare at the (hopefully) empty shelves.

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