Cannes Lions 2016: #BloodSweatTears with Droga5 – Pt 1

Part 1 of our #BloodSweatTears interview with Droga 5 about their award-winning #RuleYourself campaign for Under Armour.

At Cannes Lions 2016, our team interviewed creative teams from top agencies about their work nominated for prestigious Cannes Lions awards. Creative directors from Droga5 joined us to talk about their super cool ad that appears to include 1000’s of these 3 amazing athletes: Steph Curry – NBA MVP, Misty Copeland – ballet stalwart and Jordan Spieth – top golfer. Droga5 guys talk about how they came up with the idea, how they made the ad and what #RuleYourself is really about.