Cannes Lions 2016: #BloodSweatTears Quick Cut with Deutsch

Watch the entire interview:

At Cannes Lions 2016, our team interviewed creative teams from top agencies about their work nominated for prestigious Cannes Lions awards. Creative directors from Deutsch came by an talked about the “Water is Life: Art Heist for Good” campaign. Although the interview is light and everyone is having a good time, this campaign is not for the faint of heart. The team went to Africa’s largest and most dangerous slum, Kibera, to grab art that they then would sell to get money to do some good. Amazing story. #Mustwatch.