Before diving into creation, lay the foundation with thorough questioning and research to grasp your client’s needs, business, and industry landscape. Discover essential strategies for executing the Discovery Phase effectively and positioning yourself for triumph in your design endeavors. Dive in and elevate your design process today!
Content of this video:
00:00 Intro
00:40 Why you need a Discovery phase
00:51 Project goals & measuring success
01:06 Defining the target audience
01:20 What the client likes
01:50 Industry trends
02:05 Scope of the project
02:50 Using a Design Brief
03:04 Design for inclusion and diversity
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To apply what you learned in a hands-on tutorial on the Adobe website, visit: https://adobe.ly/3TEEkKA
To apply what you learned in a hands-on tutorial in the Adobe Illustrator app, visit: https://adobe.ly/43EzlhR
Instruction by: Brian Wood [https://www.linkedin.com/in/brian-wood-training/]
Adobe Behance Contributors:
Berna Mercan [https://www.behance.net/MercanKiz],
Johann Jarmelo [https://www.behance.net/johannjarmelo],
Kazi Rofequl Islam [https://www.behance.net/kazirobinbd],
Mahmuda Akther [https://www.behance.net/mrdesignist],
Sumaiya Begum [https://www.behance.net/sumpixel],
Spotless Agency [https://www.behance.net/spotlessagency]
Adobe Stock Contributors:
TemplatesForest: https://adobe.ly/3xnV55d
Lucadp: https://adobe.ly/3IYehta
Amenic181: https://adobe.ly/3TUDxGI
Юлия Дьякова: https://adobe.ly/3vndP4u
Inna Vlasova: https://adobe.ly/4adNKUn
RealPeopleStudio: https://adobe.ly/3TzRnNn
About Foundations of Graphic Design:
In this Graphic Design course, you’ll learn basic principles and concepts related to composition, proportion, typography, imaging, color and more within Adobe Illustrator. Tune in every Tuesday and Thursday to the Adobe Creative Cloud channel for new Foundations of Graphic Design content.
About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it’s about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.
Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they’re available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world’s largest creative community to get inspired, get feedback, and find new opportunities.
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The “Discovery Phase” in Design (Ep. 2) | Foundations of Graphic Design | Adobe Creative Cloud