Adobe Content Authenticity Initiative: Providing Transparency & Trust

Adobe Content Authenticity Initiative: Providing Transparency & Trust

20.10.2020
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One year ago at MAX, we launched the Content Authenticity Initiative (“CAI”) to address the challenges of deepfakes and deceptively manipulated content. Adobe’s heritage is built on trustworthy creative solutions, and the CAI’s mission is to increase trust and transparency online with an industry-wide attribution framework that empowers creatives and consumers alike.

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