Check out more Adobe MAX Sessions: https://adobe.ly/39KvbaL
Storytelling is powerful — messages delivered as stories are up to 22 times more memorable than just facts. Join Wesley ter Haar, COO of MediaMonks & executive director at S4 Capital Group, to explore how you can develop experiences that create connections between your brand and its customers through memory. Creatives and designers play an important role in making this a reality and producing work that lives on in memory for consumers, but they need technology to augment their talent.
In this session, Wesley will share:
Insights on the storytelling evolution and how emerging platforms — from voice to AI and AR — are transforming how brands tell stories
How you can drive more impactful storytelling across the customer journey
Best practices from successful campaigns and a look at why their storytelling approach really worked
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