Creative Sessions recorded at Adobe MAX 2018: https://adobe.ly/2yWFvMl. Award-winning, full-service agency R/GA is known for creating Connected Brands for Fortune 500 companies, including Nike, Samsung, and Google. Join Mike Rigby, VP and ECD of Business Transformation, as he shares R/GA’s unique playbook and examples for the agency’s Connected Brands approach. Mike will demonstrate how to combine a brand’s story and system together to achieve powerful network effects.
Attendees will gain perspective on:
– Why the traditional top-down approach to brand building no longer works
– How strategy, XD, and visual and verbal design come together to activate a brand’s purpose
– How modern brands need to be built from the bottom up to balance belief and behavior
– How great brand design can be a transformational force for a business
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