Creative Sessions recorded at Adobe MAX 2018: https://adobe.ly/2yWFvMl. The chasm between a senior creative and a creative director is massive. But every senior writer or designer who approaches this big step has no idea what it takes to make the leap. Far too often, they believe that just being talented and knowing the craft is enough. They also believe that senior management will see their hot skills and promote them to CD based on merit. Sorry to burst any bubbles, but it never works that way. You need a completely different skill set to make the move to CD.
In this session, we’ll explain what it takes and how you can prepare now to make the jump to creative director. You’ll discover:
– All the other skills that make a great CD
– If being a CD is really what you want
– The non-creative parts of the job you never thought about
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