The “Creative Dividend” – Does fostering creativity enhance business performance?

The “Creative Dividend” – Does fostering creativity enhance business performance?

07.11.2014
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Laura Ramos of Forrester Research and Alex Amado of Adobe discuss new findings in a recent study on how creativity influences business outcomes.

We wanted to know: does creativity also impact the bottom line, and do companies experience more business success because they foster creativity? And we’ve learned, the answer is yes.

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